Kim Richard Jones, M.D., Ph.D.
Adult and Pediatric Otolaryngology
Kathy Yu, M.D., M.P.H.
Adult and Pediatric Otolaryngology
Carolina ENT Associates 55 Vilcom Center Drive, Suite 140
Chapel Hill, NC 27514
phone: 919.942.7278
fax: 919.942.9029
Dr Jones Dr Yu Humanitarian Work Appointments Hearing Services
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HEaring Aids
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Hearing Aids

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A hearing aid is a small electronic device that fits inside or behind the ear. The microphone receives sound from the environment, the amplifier makes it louder, and the receiver/speaker delivers it to the ear. Recent technology prevents sound from becoming too loud and also helps reduce background noise. Hearing aids can help MOST hearing losses. Adjustment time and motivation play major roles in this process.

At Carolina ENT, our goal is to provide you with the hearing aid that works best for you. I have seen too many patients who were dissatisfied with their hearing aid because they were fit with the wrong aid. Some hearing aid dealers try and sell you the fanciest and most expensive aid when a simpler, cheaper one will work just as well. For example, the tiny hearing aids that fit completely in your ear canal are not appropriate for someone with a significant hearing loss, simply because they don’t have the amplification these patients need. At Carolina ENT, a wide variety of hearing aids are offered: from basic conventional hearing aids to the latest technology of high-end digital hearing aids. Micro-Tech, Phonak, Siemens, Sonic Innovations, and Starkey are the brands we offer at this time.


Style, type, and additional options must be determined when selecting a hearing aid. We will discuss your needs, preferences and the demands of your hearing loss to help choose the right hearing aid for you.


Style is simply what the hearing aid looks like:

1. CIC (Completely-in-the-Canal) Nearly invisibly when in the ear.
2. ITC (In the Canal) Slightly larger than the CIC, allowing some user controls.
3. ITE (In the Ear) Fills the inside of the ear. Easy to handle. Many options can be added.
4. BTE (Behind-the-Ear) Most powerful. All options available. Very durable.


The type refers to the technology that makes up the inner workings of the hearing aid. These choices include:

1. Conventional – Basic Analog Circuitry. The “old-fashioned” but least expensive option.

2. Programmable – Also Basic Analog Circuitry, but these can be attached to a computer to adjust their sensitivity at different frequencies to “custom-fit” your hearing loss.

3. Digital – Digital Signal Processing. Always programmed by a computer. Ranges from less-expensive basic digital to high-end advanced digital. Digital aids offer a reduction of background noise that is the biggest complaint of analog hearing aids.


(some are specific to Style and Type. We will go over these with you.)

1. Volume Control
2. Memory push-button
3. Telephone Switch (T-Coil)
4. Remote Control
5. FM System
6. Directional Microphone
7. Noise Reduction Circuitry

30-Day Trial

It generally takes several months to get fully adjusted to your new hearing aids. However, by the end of 30 days, you will be able to tell whether or not you are receiving any benefit from them. If you feel they are not helping your hearing, you may return them for a full refund minus a fee of $150 to cover the cost of fitting the hearing aid and making the earmold.

We have 8-pack batteries for $5. Can’t beat that! Sizes 10, 312, 13, and 675.
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